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The search for South Africa’s best lyrical talent with financial swag has begun.
One of Old Mutual’s premiere Financial Education campaigns targeted at the youth is back for another round of excitement, hype and life changing impact. #OMGWAP is designed to give South African youth access to Financial Education principles that can help them tackle some of today’s biggest challenges. “Gwap” is youth slang for money.
The programme uses Hip Hop and other music genres – today’s universal youth language – to deliver powerful messages around the importance of respect for money and financial planning, whilst busting the money myths common amongst youth today.
Themed “Young Money”, this year’s #OMGWAP is about connecting with youth by creating a platform for them to share their money experiences and stories through hip hop and music, and then giving them the financial principles to help them become their exceptional best and achieve their lifetime goals. Old Mutual believes in the power of financial education to help address structural issues facing ordinary South African’s such as poverty, inequality and access.
The #OMGWAP Financial Education campaign was launched in 2016 and is run as an annual competition calling on budding Hip Hop heads and musos to get creative about telling their money story to empower their peers.
Participants can enter the competition by:
Participants in this round of the #OMGWAP competition stand to win fantastic prizes to the value of more than R60 000 including:
Be sure to follow the conversation on social media using #OMGWAP.