Joining AFD means you're not alone in starting your own business. From the initial setting up of your offices to ongoing guidance and training, we provide unwavering support. Our Provincial General Managers collaborate closely with Franchise Principals to customize a dynamic business plan, optimising startup, and running costs while planning for lucrative earnings. Together, we empower you to launch a successful franchise and cultivate a thriving team for prosperity.

As a Franchise Principal, you play an integral role in AFD. You serve as the heartbeat of your franchise, instilling passion and purpose in your advisers, shaping their futures as well as shaping the future of your business. It is therefore important that you:

• Maintain a thriving network with strong recruitment skills
• Mentor your franchise advisers
• Oversee sales and compliance

What do you need to become a Franchise Principal:

• Energetic and motivating mindset
• Extensive experience in sales management leading experienced financial advisers
• Strong business acumen and talent for developing people
• Exceptional leadership qualities
• Wide network and effective recruitment skills

Being a Franchise Principal means being passionate about identifying and recruiting the right advisers, nurturing their development to maximise their potential, and delivering the full Old Mutual proposition to customers.

• Reputational support of a leading brand with 179 years’ worth of experience
• Access to customer & adviser systems and online reporting systems
• Protection of operating under Old Mutual’s FSP Licence
• Legislative, compliance & regulatory requirement support
• Excellent service fee structure including the build-up of an annuity income
• Adviser App to track new business risk cases in real time
• Adviser management via Payroll services
• Access to a team of specialists to support you in your business
• Comprehensive product range to support your holistic advice
• Comprehensive business support
• Access to ongoing professional development

• Tools and solutions - Access a wide range of tools and solutions ranging from advice, implementation, servicing, and practice management as well as a differentiated version of X Plan which has a goal development tool to assist your Financial Needs Analysis.
• Business support - Every region has access to a Business Support Manager who offers compliance monitoring, onboarding, and operational support. Relationship managers can assist with new business and subject matter experts such as Legal Advisers, Product Specialists, Learning Consultants, and Marketing Managers are available to upskill advisers and enhance the Franchises’ value to customers.
• Marketing - Receive updates on opportunities and lead campaigns to assist you with your prospective or existing customer. You can bolster your customer activation engagements by making use of the streamlined end-to-end processes.
• Holistic advice - You have access to a comprehensive range of solutions to assist you in holistic financial planning to protect, grow, and sustain customers' financial interests.