aligning your money with your meaning: the dawn of the impact era for frank and margaret van beuningen, investors and founders of the 25-year-old european impact community, pymwymic (put your money where your meaning is community), their commitment to creating a life where money has meaning is a lighthouse in the darkness. “your money is not separate from you. it is you. it is your intention at work in the world,” says frank. “and our clear intention with our capital is to contribute to solutions for the world’s most pressing problems.” together, the van beuningens have been making an impact with their investments for decades, and they believe that private wealth holders have a crucial role to play. according to them, impact investing is about having an intention for your capital, and they believe that that intentionality is changing the investment landscape. igniting a global movement pymwymic (pronounced pim-wim-ic) is an acronym with a challenge: it’s the “put your money where your meaning is community“ of private impact investors, with members now in 14 countries (including south africa). over the years, frank and margaret have personally invested in more than 40 direct impact companies, led investment pools for another 20 companies, helped to launch eight first-time impact funds, and have – through the annual pymwymic impact days − supported the creation of new capital models for the impact investing sector. “frank and margaret’s contribution through pymwymic has been groundbreaking for helping build the impact investing landscape in europe,” says uli grabenwarter, deputy director − equity investments at the european investment fund. for the van beuningens, it’s simple: “the use of your capital today is the future you are creating for tomorrow.” a growing impact investment market & mindset the global signs underline that impact investing has taken root, and all indicators are that growth will continue. the global impact investing network (giin) estimates a 2018 impact market of us$228 billion, up 50% since 2017. estimates for growth through 2030 place impact somewhere between us$500 billion and us$1 trillion as this growth continues. “the millennials get this, they don’t need to be convinced,” says margaret. “and they are stepping up, early.” according to a recent study, 43% of affluent investors under 40 have already made an impact investment, compared to 9% for those aged 50-59.1 “we’ve been at this 25 years,” margaret points out. “for technology, that’s a long timeframe, but for a family office, 25 years is a very short timeline. just look at the change in attitude towards capital. when we began investing (pre-internet!) there were perhaps four tiny funds investing for ‘people, planet, profit’ and almost no pipeline. today, there are nearly 450 funds2 characterised as impact, of which at least four are billion-dollar impact funds. globally, we have a shared impact framework in the un sustainable development goals. for almost all our challenges – access to education, energy, and finance; ecosystems restoration; community empowerment; and on and on – there are new entrepreneurial models. there are tens of thousands of social entrepreneurs working with incubators globally. dfis, public-private partnerships, new impact models for national stranded assets, corporates launching impact initiatives…this movement is underway,” she concludes. private wealth has played a huge part in shaping the impact movement, and will continue to do so, says frank. “private capital can move the needle. we can be nimble with decisions, and if you have the resources to take some educated risk, you can be patient and help these new models take root. this is our responsibility: we can begin things. one of our favourite current investments, aquaspark, is a prime example of how private capital is critical to catalyse new ideas.” aquaspark aquaspark is the world’s first clean aquaculture fund, launched by entrepreneurs mike velings and amy novogratz in 2014. the market for fish protein is expected to double by 2050, but overfishing and dirty fish farms are serious threats to the current industry. aquaspark’s mission is to move global aquaculture towards clean, sustainable and affordable production, while providing market or better financial returns to investors. four years ago, as first-time fund managers for a first-of-its-kind fund, private capital was critical to aquaspark launching. 26 impact investors stepped into the first round close of €8,3 million. now closing a seventh funding round, with 14 portfolio companies and several capital events anticipated for 2018, aquaspark has created an investor community of 121 impact and corporate investors from 22 countries, for a current fund size of €65,4 million. co-investors with aquaspark now include temasek (sovereign wealth fund of singapore), mitsui, rabobank, buhler, cargill, louis dreyfus company and many others. 1 https://www.barclays.co.uk/content/dam/documents/wealth-management/investments/impact-investing-product/investor-motivations-for-impact.pdf 2 https://www.impactbase.org 6