mind the pigeonhole graph 4: commodity price changes in 2021 (%) coal crude oil natural gas aluminium zinc nickel copper corn wheat lead rhodium gold platinum silver iron ore palladium -50.0 0.0 50.0 100.0 150.0 200.0 % let’s get technical about technology from faangs to faamgs and manga to mamaa – these are but a few of the acronyms increasingly used over the past few years to categorise certain tech companies. and while acronyms can be fun, they are dangerous in the sense that once certain companies are grouped together, investors assume they are all of a similar ilk. in reality, these companies can be anything but similar. for the better part of a decade, large tech companies (such as apple, microsoft, alphabet, etc) have proven to be the ultimate investment and have been credited with doing much of the heavy lifting in global markets – and rightfully so. on the back of this stellar performance, and particularly through the covid-19 lockdowns, this select group of companies were elevated to “antifragile1” status, a designation previously reserved for us treasuries. once again, a dangerous assertion to make, and the first few weeks of 2022 certainly provided a wake-up call. as evidenced in graph 5, which shows the 2022 year-to-date performance of individual large tech companies, these companies do not all perform similarly, and are by no means antifragile. there are two factors currently driving this divergent performance, namely valuation and business model. a great business can quickly become a poor investment if one overpays for it, and not all tech companies are valued equally. from a business model perspective, many of these companies have to continuously reinvent themselves in order to attract new users. the market has become fixated on the number of active users, forgetting that there is a finite universe from a user perspective. this is ultimately what happened to meta platforms (formerly known as facebook) following the release of their 2021 financial results. conversely, other companies have the necessary competitive moats in place, and they can focus on doing what they are good at. typically, such businesses have diversified revenue streams, and are not at the mercy of the market from an active user number perspective. examples of such companies include apple, amazon, microsoft and alphabet. 1 coined by nassim taleb, antifragile is used to describe things that benefit from disorder, and technology businesses have undoubtedly benefited from the chaos that ensued following economic shutdowns. 8 understanding these two factors, as opposed to painting all tech companies with the same brush, is key to navigating the technology quagmire that is often presented to investors in an overly simplistic manner. big tech is yesterday’s theme. today every company, in one sense or another, can be considered a tech company, as every company employs some form of technology in its operations. therefore, just having exposure to the broader theme may not be an optimal strategy. an academic argument the current investment environment is highly complex. there are a number of known unknowns currently playing out in the market: geopolitical tensions, rising inflation, covid-19, the us federal reserve (fed) tapering asset purchases, and the question of how quickly and for how long the fed will raise interest rates. combined, these factors are creating an increasingly uncertain outlook for financial markets. not only is there uncertainty across various asset classes, but also within. for the better part of the past 15 years, global equity markets have been driven by what are referred to as growth companies. this term is used to describe companies that the market believes can grow (revenue, earnings and cash flows) at a faster rate than the average company. effectively, investors hold these businesses because they believe in their long-term prospects, and they factor those growth expectations into their valuations. therefore, in the low growth environment that we have endured