when the chips are down: understanding the significance of the global semiconductor industry usa”. unbeknownst to hoefler at the time, it was a name that would not only stick, but would become synonymous with innovation, with the region attracting many of the world’s brightest and most curious minds. extreme importance today, the global semiconductor industry has grown into a us$500bn industry, enabling us to do pretty much everything – from driving vehicles, to ordering food for in-restaurant consumption or for home delivery, from flying to another country to hailing an uber to get us to the airport, and from diagnosing and treating disease in animals to boosting agricultural yields through precision farming. semiconductor chips are the engine driving the technological transformation of the world. as us entrepreneur marc andreessen famously pointed out, “software is eating the world”, and evidence of this can be seen everywhere. however, without semiconductor chips, there would be no machines to drive the information age. nevertheless, today we find ourselves in the very precarious position of relying on just a handful of companies to meet the world’s insatiable appetite and desire for ever-faster, more powerful, and smaller semiconductor chips. from fabrication to fabless having held the position of vice president at texas instruments’ semiconductor business, morris chang, a mechanical engineer, resigned in 1983 after he was overlooked for the top job. one of his key insights that came from over two decades' worth of experience in the business was that many chip designers wanted to start their own companies, but couldn’t. too often, common sense and common practice get muddled up. in the case of the semiconductor industry, this is exactly what happened. prior to morris chang resigning from texas instruments, common practice in the industry was to integrate chip design and manufacturing. given the significant costs associated with building chip manufacturing capabilities, chip designers were never able to raise sufficient capital to start their own businesses. in chang’s mind, this did not make sense, as it was a clear impediment to innovation in the industry. upon leaving texas instruments, and after a short stint at general instrument, chang founded taiwan semiconductor manufacturing company (tsmc), a pure-play chip manufacturer based in taiwan. the birth of the foundry enabled many independent chip designers to start their own businesses, leading to a burst of innovation in the industry, as a whole eco-system of companies focused solely on the design (and not fabrication) of various semiconductor chips – commonly referred to as fabless chip companies – came to life. this separation of chip design and manufacturing/fabrication effectively laid the architecture for the semiconductor industry’s current structure. understanding the difference between the various industry players (such as intel, amd and tsmc) and how they fit into the matrix brings clarity and understanding of the structure. intel has always been, and continues to be a vertically integrated business (i.e. taking control of the design, manufacturing and sales processes), which is known as an integrated device manufacturer (idm) in the industry. while vertical integration does lead to efficiency gains due to the company types of chips in understanding the semiconductor industry, it is important to understand the broad types of chips built from these semiconductors and their functionality. microprocessors microprocessors are referred to as central processing units (cpus). they are the brains behind the computation happening when you run a complex programme, as opposed to one of repetition. they are ideal for powering your personal computer, server or mobile phone. example companies: intel, amd, samsung memory (ram) memory chips are those used to store data. memory can come in the form of ram, which is short-term memory that stores data provided the device is powered. alternatively, there is longer-term memory, like flash storage. example companies: micron, samsung, intel graphic processing units (gpus) gpus are responsible for the graphics that you see every time you turn a device on. gpus power the computation required to populate each pixel on a screen. today, gpus are more multi-purpose than purely graphics. gpus are efficient at powering repetitive programmes, thus making them very powerful in artificial intelligence and cryptocurrency mining. example companies: nvidia, amd, intel 6