Logos

01

Logo Formats & Applications

The horizontal version of our logo is mostly used on promotional items, packaging and co-branding with other companies

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Download the full colour, 1-colour heritage green or black & white colour options below.

FULL COLOUR

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ONE COLOUR - HERITAGE GREEN

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BLACK

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The stacked logo should only be used when the horizontal version cannot be used – for example on extreme formats such as promotional items with a very small surface, certain banners or other vertical or extremely narrow layouts.

Download the full colour, 1-colour heritage green or black & white colour options below.

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The standalone anchor icon is used as the brand persona in social media and in extremely small applications.

Download the full colour, 1-colour heritage green or black & white colour options below.

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Logo clear space & construction

The "O" from our wordmark determines the minimum clear space required around our horizontal and stacked logo, which is equal to 1½ x "O".

The clear space around the standalone icon equals 25% of the icon size.

Horizontal
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Stack
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Standalone icon
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02

Communications Lock-up

Primary Communications Lockup

The communications lock-up is the main expression of our new creative concept “Bridging the gap between dreams and reality”. The icon and wordmark strip reveal a contemporary and dynamic logo lock-up for application in communication collateral such as print advertising, digital communication, etc.

Horizontal Communications Lock-up
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Secondary communications lock-up colour options

Secondary vignette lines may only be used where the secondary colours can be matched to the image, illustration or patterns used.

Download the secondary communications lock-up options below.

Secondary communications lockup colour ratio
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Download
Placement of the Communications Lock-up

On a vertical layout the lock-up is placed on the left and the measurement from the left edge must be equivalent to the width of the lock-up.

On a horizontal layout the lock-up is placed at the top and the measurement from the top edge must be equivalent to the height of the lock-up. The horizontal lock-up can also be placed on a vertical layout.

Vertical Communications Lock-up
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Horizontal Communications Lock-up
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Please Note:
  • Do not re-create the communications lock-up.
  • Always use the artwork that can be downloaded from our website or obtained from Old Mutual Brand Governance.
  • The anchor must always be upright. Image

  • Note the position of the anchor and wordmark on the following digital applications:
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Vertical communications lockup
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Horizontal communications lockup
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04

Co-branding Logos

  • Old Mutual sometimes co-brand with other companies/brands. This could be because of a partnership, ad-hoc sponsorship, etc.
  • Where possible, the Old Mutual logo will still be placed at the bottom right of the material.
  • Ensure that clear white space is maintained around the Old Mutual logo.
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