Logos
Logo Formats & Applications
The horizontal version of our logo is mostly used on promotional items, packaging and co-branding with other companies
Download the full colour, 1-colour heritage green or black & white colour options below.
FULL COLOUR
ONE COLOUR - HERITAGE GREEN
BLACK
The stacked logo should only be used when the horizontal version cannot be used – for example on extreme formats such as promotional items with a very small surface, certain banners or other vertical or extremely narrow layouts.
Download the full colour, 1-colour heritage green or black & white colour options below.
The standalone anchor icon is used as the brand persona in social media and in extremely small applications.
Download the full colour, 1-colour heritage green or black & white colour options below.
Logo clear space & construction
The "O" from our wordmark determines the minimum clear space required around our horizontal and stacked logo, which is equal to 1½ x "O".
The clear space around the standalone icon equals 25% of the icon size.
Horizontal
Stack
Standalone icon
Communications Lock-up
Primary Communications Lockup
The communications lock-up is the main expression of our new creative concept “Bridging the gap between dreams and reality”. The icon and wordmark strip reveal a contemporary and dynamic logo lock-up for application in communication collateral such as print advertising, digital communication, etc.
Horizontal Communications Lock-up
Secondary communications lock-up colour options
Secondary vignette lines may only be used where the secondary colours can be matched to the image, illustration or patterns used.
Download the secondary communications lock-up options below.
Secondary communications lockup colour ratio
Placement of the Communications Lock-up
On a vertical layout the lock-up is placed on the left and the measurement from the left edge must be equivalent to the width of the lock-up.
On a horizontal layout the lock-up is placed at the top and the measurement from the top edge must be equivalent to the height of the lock-up. The horizontal lock-up can also be placed on a vertical layout.
Vertical Communications Lock-up
Horizontal Communications Lock-up
Please Note:
- Do not re-create the communications lock-up.
- Always use the artwork that can be downloaded from our website or obtained from Old Mutual Brand Governance.
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The anchor must always be upright.
- Note the position of the anchor and wordmark on the following digital applications:
Vertical communications lockup
Horizontal communications lockup
Communications lock-up sizing
Please adhere to the lock-up sizing on the relative formats.
Co-branding Logos
- Old Mutual sometimes co-brand with other companies/brands. This could be because of a partnership, ad-hoc sponsorship, etc.
- Where possible, the Old Mutual logo will still be placed at the bottom right of the material.
- Ensure that clear white space is maintained around the Old Mutual logo.
Endorser Logo
The endorser logo is applied to all branded visual material carrying the name of a majority owned company or an independently positioned brand.
The endorser line need not be applied where visual material already carries the Old Mutual logo. In South Africa, the endorser line is used on rare occasions and Brand Governance should be contacted regarding application guidelines.
endorser logo
The "O" from our wordmark determines the minimum clear space required around our logo, which is equal to 1½ x "O".
Endorser logo minimum size
The minimum width of the Old Mutual logo is 25mm. The minimum width of the full endorser logo is 49mm.
