In the weeks leading up to the launch of Two-Pot, uncertainty ran high: How many members would withdraw, how quickly, and what would they use the money for? Now, with more than a year’s worth of data, we have identified three clear member personas based on real claiming behaviour:
- The preservers
- The serial claimers
- The contingency withdrawers
In this insightful three-minute video, Chief Customer Officer Michelle Acton outlines each persona, highlighting how employers can use these insights to offer better, more tailored support for all their employees.