For businesses, contributing to civic activity is not simply the right thing to do – it is also in the best interest of business. Activities that improve the environment in which a business operates, strengthen market conditions and, ultimately, lay the groundwork for growth. 

Cas Coovadia, South Africa’s B20 Sherpa, says this is why business engagement in civic life is imperative. 

Cas, who describes himself as a lifelong activist, is also a former CEO of Business Unity South Africa (BUSA) and former Managing Director of the Banking Association of South Africa (BASA), and therefore no stranger to public policy advocacy. As Sherpa, he leads the process of compiling business recommendations and advocating for their adoption at the G20. The B20 takes place in Johannesburg from 18–20 November 2025, and the G20 convenes on 22 and 23 November. 

Cas emphasises the need for the B20 to deliver tangible benefits for ordinary people. The B20 recommendations to the G20, therefore, focus on expanding access to finance, supporting women and SMEs, boosting trade in Africa, increasing infrastructure funding, and helping to build a digitalised economy.

But for these recommendations to have an impact, business leaders must take the next step by actively implementing them. 

Watch this video to learn more.