As an adviser, you are not solely a financial expert; you are a coach, a confidante and often the first port of call when clients face major life moments. However, administration eats into precious time you could be spending with clients – particularly at a time when they are seeking human support.
When applied with intent, technology and AI don’t replace the crucial role you play – they protect it. By automating tasks, streamlining efficiencies and integrating insight at the right time, tech gives you back the one thing you are short of: time. Time to build deeper relationships, guide behaviour and deliver personal, relevant advice at the right moment.
Here are four ways AI and tech can simplify your work as a financial adviser – and buy back time for what matters most:
Affinity: Your empathy amplifier
You juggle multifaceted roles and are often leaned on as a coach – a responsibility that can feel overwhelming. AI and tech can power partnership platforms, allowing you to seamlessly outsource skills you may not specialise in, such as counselling and legal support.
For example, Old Mutual Corporate’s AskNelson offering lets you direct members to our holistic platform for immediate support across the care continuum, from mental health and financial counselling to legal support for when life happens.
Automation: Your time liberator
A recent US-based J.D. Power study found that nearly a third of advisers feel they don’t have enough time with clients, often due to administration. Tech could change the game. Additionally, McKinsey found finance professionals can spend 20-30% less time on administrative tasks with robust tech adoption.
Tech and AI free up time by automating everyday tasks, fast-tracking client onboarding, monitoring compliance, streamlining communications, optimising workflows and automating portfolio management – all while reducing human error. That’s exactly what we’re aiming to help you do, across new business and servicing, with features like:
- My Corporate Services, which provides real-time scheme information, detailed member information, reporting, payroll tracking and authorisation, form downloads, claims statuses, and group billing and pay point details per scheme. Your one-stop online shop to accelerate admin.
- Our WhatsApp AI-enabled conversation tool, which gives members a fund overview, access to value-added services, a virtual retirement assistant, smart tools and easy adviser appointment booking. For advisers, it speeds up daily servicing and administrative follow-ups.
Augmentation: Your insight integrator
AI can synthesise vast reams of market, regulatory and behavioural data into actionable insights. By embedding these into daily operations, you can enable better decision-making and more responsive advice models.
We’re currently building a connected ecosystem to provide a single, intuitive intermediary servicing experience; one trusted source of truth, enriched by insights, with a dual view of retail and institutional clients. Think rapid reports, less admin and richer insight – all to deepen relationships.
Analytics: Your strategic navigator
Predictive analytics can help to identify client life triggers, anticipate future needs and enable proactive support. Analytics can also pinpoint where your time delivers the greatest value to optimise efficiencies and build better business models. In a recent survey, the World Economic Forum found 85% of advisers won clients thanks to state-of-the-art technology – highlighting how tech, AI and analytics can be major client-experience differentiators. This is where our dashboards come in, giving deep client behavioural insights to enhance experience. We’re working on streamlining these to make insights easier to interpret, share and act on.
Experience is everything when it comes to younger, digitally savvy clients. We’re on the precipice of one of the biggest wealth transfers in history. Millennials and Gen Zs are critical emerging clients to engage. That means knowing how to talk to them and when to do so.
Ultimately, technology works best when it makes advisers more human, not less. By automating routine tasks, augmenting insight and supporting empathy at scale, we are using our digital capability to buy back time for you, so it can be spent where it matters most.