Now that the vast majority of consumers have seen the benefits of online shopping (and the advances in tech which facilitate it), some retailers are looking for ways to encourage them to leave home again to visit stores.
A giant chain in the US aims to inject fun back into the shopping experience by transforming its parking lots into drive-in movie theatres. This offering allows customers to gather with others for safe entertainment – and fill their baskets with store essentials while they’re there.
Drive-through experiences are also seeing an increase, with one leading South African shopping mall offering a pick-up station where consumers can collect what they’ve ordered online without having to leave their cars.
And in other industry news, which local and international brands are seeing growth and striking up partnerships? Get up to date with this latest Intelligence Report for the retail sector, brought to you by Old Mutual Corporate.
Download the July edition of Old Mutual Corporate’s Intelligence Report for the retail sector.