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14 Universities, 1 National event
18 August 2016 - In an effort to promote a savings culture among youth, a phenomenal #OMGWAP pilot event on Responsible Investment took place on the 12th of August at the Wits University Campus (Wits).
Centred mainly at Wits, technology was deployed which enabled 14 Universities across South Africa to participate in the educational afternoon filled with entertainment. Old Mutual partnered with Student Investor an organisation that is skilled at offering corporates insights and access to the youth market in tertiary institutions.
Artists such as Emtee and Kwesta performed live. ProVerb was the MC of the day. The initiative was well received throughout the country.
09 August 2016 - Live-streamed from 14 campuses across the country, Old Mutual and Student Investor are connecting the country's youth in a way that has never been done before.
Each of the 14 university campuses will be connected through one event to inculcate a new money culture. South Africa’s youth will be the generation to change the cycle of poverty through understanding and applying responsible investment practices to achieve positive futures for them, and their families.
The event starts on 12 August 2016 at WITS University, reaching thousands of students on one campus. At 13 other universities across South Africa, thousands more will be able to engage with the main event via live-streaming, while also supporting their own local talent and top MC.
The venues at each university are as follows:
Teaming up with some of South Africa’s most popular young artists, such as Kwesta, Nasty C and ProVerb, as well as emerging artists on university campuses, Old Mutual and Student Investor brings a blend of artistic musical expression that aims to change the face of financial education.
Rising talent on campus get to drop bars on some of South Africa’s most spoken about money issues such as:
Using #OMGWAP, Student Investor, and Old Mutual in their lyrics. The winner will then be flown to Johannesburg to perform on stage with Nasty C and Kwesta, as well as get professional studio time.
#OMGWAP stands for Old Mutual GWAP. GWAP is a slang word in youth culture for Money. The hashtag allows more students to be reached through social media, and for students at other universities or colleges to engage online with the event.
We stand fully behind the rise of local musical talent, and as role models who speak to young people in places where lifestyle decisions are made, this is a powerful partnership that we believe will start to change South Africa’s money management behaviour and savings culture. Music is an inclusive and powerful way to communicate investment and financial education content in a fun way distributed through #OMGWAP online.
Through this partnership, we will introduce Old Mutual’s Financial education flagship programmes such as the On The Money financial education programme and Moneyversity.
One of the distinguished speakers at the event is Professor Harry Dugmore, Associate Professor School of journalism and media studies, a director of centre for health journalism and coordinator of digital media at Rhodes University, who created Old Mutual’s On the Money finance behaviour change programme, which is still the largest financial education behaviour change programme in South Africa.
Over the past decade, in addition to his work for the Presidency, Harry has facilitated scenario-based strategic planning exercises for many companies and organisations, including the University of the Witwatersrand, the University of Cape Town, the Legal Resources Centre, the Institute for Security Studies and various private companies and NGOs.
Terms and conditions apply.