As the Executive Head of Marketing for Old Mutual Wealth, Abeeda is responsible for the Wealth marketing and branding strategy to truly bring our client value proposition to life. Her main focus will be strengthening and positioning the Wealth brand in the marketplace. She gained extensive experience in business strategy and marketing in the areas of insurance, retail, asset management and banking over the past 15 years.

Abeeda joins us from Liberty Corporate, where she was the Head of Marketing and Communications. Prior to that, she was with Absa Bank and Sanlam Investment Management. She obtained her BA degree at the University of Cape Town (UCT), and then completed a Postgraduate Diploma in Management at UCT’s Graduate School of Business.

Abeeda oversees the following areas within Old Mutual Wealth:

• Marketing and communications functions, including Investments and Digital Marketing
• Brand, sponsorships and events, including client and distribution channel engagements
• The Design Studio