Research shows that the average adult makes 33 000 to 35 000 decisions every day. These may include light decisions like what to have for breakfast, what to wear to work, and where to park or harder ones like how to tackle an assignment, which neighbourhood to buy property in and where to invest your money.

Of course, for many of the choices we make, the brain has an efficient way of dealing with them in the subconscious. Not everything can be left to the subconscious though. In the same way that our hands can only hold a limited number of objects, so does our working memory only have a finite capacity for juggling a lot of information at once.

The Integrated Wealth Planning process recognises that decision-making is often not an easy exercise. Financial illiteracy, market noise, risk aversion, impatience, biases and making sense of the concept of inflation are just some of the things clients need to consider when making decisions about their personal finances.

An integrated wealth planner understands that sound decision-making requires more than technical knowledge. It involves an understanding of client behaviour. Using the right tools can easily simplify complex financial decisions and show clients the impact of their decisions. The process provides a single view of the financial plan and empowers clients to make informed decisions and keep track of their plans. Empowering your clients to make the right financial and life decisions will lead to peace of mind and an appropriate strategy to meet their goals.