Page 52 - Nine Yards Magazine 2021/2022 - Old Mutual Corporate

the home stretch future wealth
HOW DO YOU GET IT RIGHT? AND WHEN SHOULD YOU ACT TO GET IT RIGHT? Today, the owner of the security business cancelled what was to be his first session for the third time. With good reason. He is overwhelmed. Having just signed on three new stadiums, he urgently had to deal with his clients’ requests.
YES, CLIENT REQUESTS ARE URGENT, BUT HOW IMPORTANT ARE THEY?
This path will lead him to the same problem faced by the first business owner wanting to retire: is the business an asset or isitajob?
Urgent and important are not the same thing. Urgent mostly means that you are being led by other people’s agendas. A client must be responded to. But you have full control over which clients you have, the promises made to them and how you build your business to operate without you. That’s the important, strategic, structural stuff of turning a job into an asset that can be sold one day to secure your wealth and your family’s future.
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