Page 53 - Nine Yards Magazine 2021/2022 - Old Mutual Corporate

future wealth the home stretch
IF YOU WANT MORE THAN A MONTHLY INCOME FROM YOUR BUSINESS
Once a business has made it through the first three to five years, it becomes essential to transfer relationships, processes and responsibilities to others. If you don’t, you are building a job, not an asset. That will limit its potential and appeal to driven team members that can grow your business and your future wealth.
Systematise 1Translate and articulate how you market, sell and service your clients into teachable activities that are organised into a sequence with measured outcomes. Once done, link and stitch them into a single system or experience for your customer.
W Grow 3hen you have a scalable platform for growth in place, you have to lead next-level growth. Establish a framework that maintains the scalable service platform you have built. Failing to do so will undo all the work you put into it, and will again put you front and
centre of the business.
Simplify
Narrow the scope of the business both in terms of who your customers and clients are as well as the extent of the services you provide
to solve their problems. A simple business is scalable and a scalable business
is a growth business.
2
Delegate
Once your business is organised into a single system made up
of many activities, you can empower your team to perform those activities. Remember, it’s the activities that create the customer experience, not your personality. If you cannot get something done, discard that element of the experience and make do with what you can
get done.
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